Nike Virtual Studios Launches “.Swoosh”: a new Web3/Metaverse Platform

Must read

‘Oppenheimer’ steamrolls toward Oscars with Screen Actors Guild Award wins

Oppenheimer film billboard in Times Square, NYC on July 29th, 2023.Adam Jeffery | CNBCHistorical epic "Oppenheimer" picked up more prizes on Saturday at Hollywood's...

Smartphone giants like Samsung are going to talk up ‘AI phones’ this year — here’s what that means

Samsung Electronics Co. Galaxy S24 smartphones during a media preview event in Seoul, South Korea, on Monday, Jan. 15, 2024. Samsung, the world's most...

House China committee demands Elon Musk open SpaceX Starshield internet to U.S. troops in Taiwan

Elon Musk, CEO of Tesla and X, speaks at the Atreju political convention organized by Fratelli d'Italia (Brothers of Italy), in Rome, Dec. 15,...

U.S. and British strikes on Houthi sites in Yemen answer militants’ surge in Red Sea attacks on ships

The U.S. and Britain struck 18 Houthi targets in Yemen on Saturday, answering a recent surge in attacks by the Iran-backed militia group on...

Nike is taking one giant leap forward into the metaverse today (Nov.14th), with the launch of.Swoosh. new platform from Nike Virtual Studios that will be home to the sportswear’s virtual footwear and apparel. Nike wants to build an active community in .Swoosh (pronounced “dots Swoosh”), where users will have access to exclusive events, work with Nike designers on virtual products, and even earn royalties for the sale of those products.

The first larger brand to make a dedicated platform move onto the Web3 scene – Let’s see where this goes!

Nike Virtual Studios Launches .Swoosh

“It will be a place where our community can come in and co-create that future with us,” says Ron Faris, GM of Nike Virtual Studios. “You can collect, trade, and flex Nike virtual products. You can go to IRL events with your token-gated virtual creations.”

Nike Virtual Studios Launches .Swoosh

In creating .Swoosh, Nike consulted with the team from RTFKT (pronounced “artifact”), the popular NFT Digital Agency/brand that Nike acquired in December 2021. RTFKT has transcended the digital realm, making physical versions of some of its Nike-branded sneakers…

Nike Virtual Studios Launches “.Swoosh”: a new Web3/Metaverse PlatformNike Virtual Studios Launches “.Swoosh”: a new Web3/Metaverse PlatformNike Virtual Studios Launches “.Swoosh”: a new Web3/Metaverse PlatformNike Virtual Studios Launches “.Swoosh”: a new Web3/Metaverse PlatformNike Virtual Studios Launches “.Swoosh”: a new Web3/Metaverse Platform

Press release: about.nike.com/en/newsroom/

www.swoosh.nike

More articles

Latest article

‘Oppenheimer’ steamrolls toward Oscars with Screen Actors Guild Award wins

Oppenheimer film billboard in Times Square, NYC on July 29th, 2023.Adam Jeffery | CNBCHistorical epic "Oppenheimer" picked up more prizes on Saturday at Hollywood's...

Smartphone giants like Samsung are going to talk up ‘AI phones’ this year — here’s what that means

Samsung Electronics Co. Galaxy S24 smartphones during a media preview event in Seoul, South Korea, on Monday, Jan. 15, 2024. Samsung, the world's most...

House China committee demands Elon Musk open SpaceX Starshield internet to U.S. troops in Taiwan

Elon Musk, CEO of Tesla and X, speaks at the Atreju political convention organized by Fratelli d'Italia (Brothers of Italy), in Rome, Dec. 15,...

U.S. and British strikes on Houthi sites in Yemen answer militants’ surge in Red Sea attacks on ships

The U.S. and Britain struck 18 Houthi targets in Yemen on Saturday, answering a recent surge in attacks by the Iran-backed militia group on...

Broadcom reportedly nears $3.8 billion sale of remote access unit to KKR

A sign on the campus offices of chipmaker Broadcom is shown in Irvine, California.Mike Blake | ReutersChipmaker Broadcom is nearing a $3.8 billion deal...